Battle Royale: Original Ad Jingles That Coulda Been Hit Singles
By Mr. Moderator on Apr 2, 2008
Coulda, Shoulda, Did!
Far and few between are the Barry Manilow of the jingle-writing world. You know Barry! Long before he hit the airwaves through bouncy tunes like "Mandy" and with the likely aid of old-fashioned record label-sponsored payola, we knew of his songwriting for the likes of the State Farm as well as his enthusiastic pipes on classic jingles for Kentucky Fried Chicken and Pepsi. Thanks to the power of paying corporate ad rates, this once-anonymous singer-songwriter captured the nation's ear and eventually transcended his shameful status as a corporate pitchman, becoming a universally acclaimed artist and entertainer.
Bet you're nowhere near as familiar with the names of songwriters Roger Cook, Roger Greenaway, Bill Backer, and Billy Davis. Through a complicated mating of art and commerce, they crafted the melody of one flop pop song Cook and Greenaway had written into the jingle that taught the world to sing in perfect harmony! This Coca-Cola jingle created such as buzz that The Public had to hear more! The lyrics were reworked once more, to remove the product referernces, and The New Seekers scored bigtime with the pop single Cook and Greenaway had initially envisioned. Magical!
47 comments
There was a Dr Pepper ad with Ron Guidry in it too, wasn't there?
That jingle is groovy. Sliding bass chords, even! They don't make 'em like that anymore!
As many of you know, I write music for commercials for a living, and I must tell you I find it *extremely* frustrating that nobody asks us to write "jingles" anymore. Instead, we're asked to create "environments," "vibes" and "grooves" on top of which all kinds of shit is shouted about at you, the goggle-eyed teevee watcher. In addition to finding this artistically frustrating (oh, for a chance to write the 21st century's Oscar Meyer Wiener jingle!), I really think it's short-sighted of the advertising community. Okay, so the age of the 30-second mini-pop song jingle is gone -- nobody has the attention span for that anymore. But surely folks can see the value in a pop mnemonic that helps people actually remember the name of your product! The closest to this kind of thing I can remember hearing recently was the Mazda "zoom-zoom" tune, and they couldn't even be bothered to write something with the word "Mazda" in it! To this I say: ?!
Anyhow, that's my rant and I'm sticking by it. Please note that none of it is meant to cast aspersions on the character or taste of one of our finest patrons, who hangs around here on occasion and sees fit to finance my company's fortunes with wonderful regularity and considerable generosity. To this eminence grise, this gentleman, this modern-day Doge of Venice, I say: thank you, kind sir -- I respectfully doff my virtual tri-cornered hat *and* powdered wig in your general direction!
As far as the Battle Royale is concerned, I feel certain that *any* of Manilow's mini-jingles could have been blown up into pop song size and wiped the floor with Dr. Pepper. For the record, I'll pick one you didn't mention: "Nationwide is on your siiiide..."
HVB
I'm think Randy Newman wrote the I'm a Pepper jingle, but yes google is keeping quiet about it.
Randy... and our friend mentioned a few months back who wrote "Dazed and Confused"...at least Wikipedia claims Jake Holmes co-wrote it...
http://en.wikipedia.org/wiki/Jake_Holmes
I'm a fan of the "epic jingle": they're more than just one line...they're almost a whole song ("teach the world to sing" being a great example), but somehow, they don't make their commercials longer.
My fave epic jingle might be Maureen McGovern's Burger King song: "that's....whyyyyy.....Uhhhhh....MERica loves burgers....and we're america's burger king...."!
She also sang a Philadelphia National Bank commercial that some of the locals on the blog may remember.
These could've been hits for the "Anne Murray Market" of valium dazed housewives of the late 70s, as long as they didn't listen to the words too closely.
Do you remember the Nestle hundred thousand dollar bar commercial? "Caramel...(ahhhh)...chewy chewy Caramel...(ahhhh)....extra richened Car-A-Mel....".
there was a really hot girl pulling the candy bar away from her face as the caramel stretched. pretty awesome.
THAT could've been a hit along the lines of "Sugar Sugar", or Yummy Yummy Yummy.
there IS a jingle that was later made into a hit:
The Carpenters "We've Only Just Begun" was a commercial for Kodak before being expanded into a full song.
and guys...you gotta check this out whether your a phillly person or not: it's the Stylistics doing a local news jingle.
http://youtube.com/watch?v=H9Yeu8hA27A
enjoy!!! seriously! check it OUT!
I quite dig this jingle for Utica Club Beer (they now brew Saranac).
http://www.ubu.com/outsiders/365/2003/023.shtml
http://www.youtube.com/watch?v=Uwc1GuHgF-0
I also like the Frito Bandito, but I won't eat Frito's because they smell like dog's feet (yes, I checked).
http://www.youtube.com/watch?v=I4OB0KNnuw4
The Frito Bandito eraser was cool, but it didn't erase for shit.
http://www.youtube.com/watch?v=9dEde_lgefE
There are some great old local ones, like Great Lakes Fence Co., their number is Garfield 1 - 2323. Years ago Commander Ray would sell you a Chevy at West Park Chevrolet, and I still know the address of Bass Chevrolet. Chevy must have been big here. Those jingles worked. I remember them like yesterday and I'll remember them forever, I'm sure.
Ooey gooey rich and chewey inside...
who can forget "potato chip" by the shadows of knight?
or "Juicy Fruit" and "coca-cola" by the Original Sins?
http://youtube.com/watch?v=_Vrc2b5qtLk
I am surprised that nobody mentioned this one from The Rolling Stones.
http://youtube.com/watch?v=nZBmhEMFdl0
http://www.youtube.com/watch?v=yDZK6H3d5bk&feature=related
Apples In Stereo could cover “Move Closer To Your World” and sneak it onto one of their albums without anybody realizing it. I’m also a fan of the other intro for Channel 6, the stirring full-blast one that lets you know Jim Gardner means business. Their dual theme song attack is clearly the reason Channel 6 has been dominant here for so long. Channel 10 should have kept the Stylistics on the payroll.
But anyway, the real winner for ad jingle that could have been a hit single, giving you a full song in 30 seconds, complete with instrumental opening and a bridge: http://www.youtube.com/watch?v=qayjR8Qbyfc – Whatever it is you think you see, the ad jingle belt belongs to me.
but the tootsie roll ad...now THAT strikes a chord with me, of course.
very hallucinatory.
http://www.youtube.com/watch?v=JV570sxvxyE&feature=related
Since Mr. Bakshi wrote a song called Martini and Rossi over 20 years ago, it was just a matter of time before this became a living for him.
Odorono by the Who should have been a hit.
"These are words you might've heard but take our word, Weaver, that's how to eat".
Do public service annoucements count? I'm pretty sure the vocals on this are Joanna Newsom:
http://www.youtube.com/watch?v=xayd1c0wtOE
http://youtube.com/watch?v=0GyEkvqtHPs – Winner Rock by way of Big League Chew, the greatest of all tobacco gateway drugs. Candy cigarettes were for wimps.
Therrrre's a new snack cracker that looks like a drumstick
Tastes so good, you lick your liiiiiips
Dixies, Dixies,
Drumstick
Snack crackers!
And if your thinking that Mr. riverboat man would have had to really work to stretch the word "lips" into the melody, or fit "snack crackers" where "dixie land" is supposed to go... you're right! Even as a nine year-old, I knew this was a real low point for teevee advertising. Oh, how I wish Youtube had a copy.
HVB
http://www.youtube.com/watch?v=pJ3ugB74UNU
not that it beats "potato chip", or the tootsie roll commercial (which far outstrips the armour hot dog song in hit potential), but i just wanted to share.
A few years later I saw, I think it might have been Faith No More opening for someone, do almost the same thing.
As a sidenote- At this particular show I was sitting next to a very large, tattooed, shaved head gentlemen who told me he had taken "a whole mess of acid because he was celebrating." "Celebrating what?" my then scrawny 120 lbs self said. "I just got out of prison," he said. This would be, more or less, the prison featured in Raising Arizona.
Good times.
http://www.youtube.com/watch?v=gdcVRueT2cw&NR=1
...including reproducing the cover shots of "one step beyond" and "Seven".
"eight hundred five eight eight two three hundred, Em-PIIIIIIIRRRRRE! (bomp)"
They briefly changed this jingle slightly a few years ago, and I was exercised enough about it that I wrote a letter to the company and called their customer service number to complain about it -- they went back to the original jingle within a month!
http://www.youtube.com/watch?v=RFDOI24RRAE
I don't know what came first, the ad or this pop song:
http://www.youtube.com/watch?v=hpzXSLsQw9Y
If the ad came first - and these songs seem similar enough - HAND OVER THE BELT!
That Colgate ad based on the Madness song is the weirdest entry in this Battle Royale, I'll give you that.
http://www.youtube.com/watch?v=X_a4mCRIPRY
Think of this done in the style of the Velvet Underground's Loaded and tell me if this is not THE jingle that shoulda been a hit single!
http://youtube.com/watch?v=8HPI_HT6yjo&feature=related
spookiest entry: mr. Yuk:
http://youtube.com/watch?v=wLsONa3gKIQ&feature=related
charms blow pop:
http://youtube.com/watch?v=mH5yuQx1pL4&feature=related
http://www.youtube.com/watch?v=OXgsa9j81Ng&feature=related
http://youtube.com/watch?v=eH7PCnCwbbA
Hall & Oates would have charted with this one, if they would have put in a call to Frank Carvel: http://www.youtube.com/watch?v=gT9fsjfixqQ
At the risk of going too Philadelphia-centric, anybody who remembers the commercial for The Pizza Place has to admit that it would win this Battle Royale in a walk if it was available on the web somewhere, right?
I have haunting memories of the keyboard player wearing the typical horizontal striped shirt
http://www.youtube.com/watch?v=_yhzp4wfj4M
http://www.youtube.com/watch?v=4qRuL5CteKo
TDK
http://www.youtube.com/watch?v=VZgZrznl-Vs
Acid is groovy!
it's a great one!
here's a non-entry, but just wanted to share:
http://youtube.com/watch?v=n8vXzoAN2fE
http://www.youtube.com/watch?v=LbvmKzf_wr4&NR=1
2K, that "Spiromania" clip is hot! What do you The People think? Has 2K wrestled the belt from Petesecrutz? Do they need to go head-to-head over this? Is there another contender lurking who will blow them both out of the squared circle?
http://www.youtube.com/watch?v=N1l87Wzselg
http://www.youtube.com/watch?v=CBvQ5Eb9oZ8
or something like it. Does 'word jazz' count as a jingle?
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