Philadelphia: Theatre of Living Arts to Be Renamed...The Fillmore?

By sally_cinnamon on Mar 30, 2007

I have some news that I forgot to mention, so I thought I'd post about it anyway because I usually get pretty frothy when they start renaming things in my community: I just heard yesterday at the agency I work at that Philadelphia's The TLA is going to be renamed to The Fillmore Philadelphia... Cool, or not cool - thoughts?

Follow up:

Todd Rundgren to Play Inaugural Concert at Newly Re-Named Fillmore Philadelphia

Live Nation Expands Fan-Centric Fillmore Music Venue Concept to Philadelphia

Chris Cornell, Peter Bjorn & John, Air and Amy Winehouse Set to Play The Fillmore Philadelphia in the Coming Months

PHILADELPHIA, March 29 /PRNewswire-FirstCall/ -- When doors open to Todd Rundgren's Philadelphia concert on April 27th, fans will notice a difference. Upon entering the venue, there will be fresh apples for hungry live music aficionados and a greeter to let them know about upcoming shows. On top of the significant renovations that the venue underwent last year, hardwood floors are being installed, the walls will be painted a deep red hue and three large chandeliers will shine light on vintage posters, pictures and newspaper articles recounting legendary live music performances. After the show, a collectible poster commemorating the evening will be distributed to concert goers, a tradition that will continue for select shows throughout the year.

(More here on the Live Nation site...)

Tags: philadelphia
Comment from: mrclean [Member] Email
Terrible.

The TLA had turned into a pretty good venue to see live music but I feel like this name change degrades it again.
03/30/07 @ 13:20
Comment from: Mr. Moderator [Member]
I agree with MrClean. Why not just call it McFillmore or Fillbucks? This strikes me as a case of renaming a club to improve sales of club-related merchandise, like the last 20 years of CBGB's existence.
03/30/07 @ 13:26
Comment from: Oats [Member]
Stupid, stupid idea. Does the word "Fillmore" even have any hip cachet at this point? As Hrundi would say, "*ROAN"!
03/30/07 @ 14:05
Comment from: Oats [Member]
Er, uh "GROAN!"
03/30/07 @ 14:06
Comment from: the great 48 [Member] Email
There's at least one in Denver now as well, which I believe is the room that was known as the Rainbow when I was a kid. I'd love to see them try to name a Boston venue the Fillmore, because local pride would insist that it immediately be renamed the Boston Tea Party, which was the local equivalent.
03/30/07 @ 14:10
Comment from: markwallace1322 [Visitor]
Now playing at the Fed-Ex Fillmore: Jefferson Corporateship.
03/30/07 @ 14:56
Comment from: geo [Member] Email
Philadelphia has it's own horrible venue already named after it's classic, more appealing, predecessor, "The Electric Factory". The TLA on the other hand has a reasonably interesting genealogy on its own as a local space and retaining its name has way more value than pretending its somehow related to the Fillmore legacy.
03/30/07 @ 15:56
Comment from: BigSteve [Member] Email
Naming it the Fillmore is bogus, but Theatre of Living Arts was a pretty dumb name too (especially with the affected British spelling of theater).
03/30/07 @ 16:10
Comment from: Mr. Moderator [Member]
I believe Andre Gregory was one of the founders of the original TLA, BigSteve. He was just following the pretentious spelling of his own first name.
03/30/07 @ 16:13
Comment from: shawnkilroy [Member] Email
I think they shoul call it "The Living Theatre of Art"
That's what Robert Pollard used to call it when he played there.
03/30/07 @ 16:35
Comment from: hrrundivbakshi [Member] Email
How about "Art's Theater Of the Living"?

Or maybe "Art's Living In the Theater!"

Or just go whole hog with the moniker, "Art's Living In the Theater -- In the Basement, Down By the Boilers"
03/30/07 @ 16:44
Comment from: saturnismine [Member] Email
i resemble those remarks.

03/30/07 @ 17:55

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