{"id":1330,"date":"2008-04-01T10:35:00","date_gmt":"2008-04-01T14:35:00","guid":{"rendered":""},"modified":"2008-04-01T11:55:16","modified_gmt":"2008-04-01T11:55:16","slug":"iggy-cruise","status":"publish","type":"post","link":"https:\/\/www.rocktownhall.com\/blogs\/iggy-cruise\/","title":{"rendered":"Actually, It Makes Perfect Sense!"},"content":{"rendered":"<p><iframe class='youtube-player youtuber' type='text\/html' width='425' height='355' src='http:\/\/www.youtube.com\/embed\/SAZ9Vu6PtxU?rel=0&amp;fs=1&amp;ap=%252526fmt%253D18' webkitAllowFullScreen mozallowfullscreen allowFullScreen frameborder='0'><\/iframe><br \/>\nThe use of rock songs in advertising campaigns can be wrong for so many reasons. We know, and we&#8217;re acutely aware of how embarrassing\/aggravating it is to hear a beloved rock song from your youth used in the soundtrack for, say, <a href=\"http:\/\/www.youtube.com\/watch?v=SDe23UM6kjY\" title=\"http:\/\/www.youtube.com\/watch?v=SDe23UM6kjY\" target=\"_blank\"><strong>your grandfather&#8217;s dream car<\/strong><\/a>. Other times, although we have no interest in the product &#8211; or organization &#8211; using a favorite song, we&#8217;re all for the band getting a long-overdue paycheck for <a href=\"http:\/\/www.youtube.com\/watch?v=2jUOvxG7440\" title=\"http:\/\/www.youtube.com\/watch?v=2jUOvxG7440\" target=\"_blank\">a work sadly overlooked<\/a> by the mainstream during said band&#8217;s prime. Hey, sometimes it&#8217;s simply cute to see how <strong>Madison Avenue<\/strong> applies the music from Our Generation to another demographic. <\/p>\n<p>There are rare cases when the song being hijacked by the big bad ad men is <strong>just right<\/strong> for the product being advertised. My parents splurged and took my wife, the kids, and I on a cruise a couple of years ago. We dreaded ever receiving such a gift, and despite my best attempts at telling my folks they didn&#8217;t have to spend so much on us, that we loved them, blah, blah, blah, we found ourselves bound for a <strong>Royal Caribbean Cruise<\/strong>. <\/p><iframe class='youtube-player youtuber' type='text\/html' width='425' height='355' src='http:\/\/www.youtube.com\/embed\/kD5X5OGLySI?rel=0&amp;fs=1&amp;ap=%252526fmt%253D18' webkitAllowFullScreen mozallowfullscreen allowFullScreen frameborder='0'><\/iframe><p>Jeez, you know what I&#8217;m talking about! To our surprise, the combination of the high seas, the ports of call, the natives, the ship&#8217;s staff, the ample buffet selections, the shopping malls, the shuffleboard, the pool, and company of other elegant seafarers added up to an experience that truly did inspire a lust for life. Commonly held wisdom around the Halls of Rock is to poke holes in the junkie-associated lines that were cut from the Royal Caribbean ad campaign. Honestly, though, can you fault the company for using some good taste while accurately hitting at the essence of a luxury cruise line?<\/p>\n<p>Some <strong>rock snobs<\/strong> are just plain <a href=\"http:\/\/www.jimdero.com\/News2007\/Adandmusic.htm\" title=\"http:\/\/www.jimdero.com\/News2007\/Adandmusic.htm\" target=\"_blank\">cranky and close-minded about all this<\/a>. They should lighten the hell up. Take a good look in the mirror, consider the pleasure you derive from some products, and tell the truth: <em>What rock song that you love was used appropriately in an ad campaign? What rock song used in an ad actually reflects your experience with the product?<\/em><br \/>\n<!--more--><\/p>\n<div class=\"image_block\" style=\"text-align: center;\"><img loading=\"lazy\" src=\"http:\/\/www.rocktownhall.com\/blogs\/media\/users\/gerry todd\/royalcaribbean.jpg\" alt=\"\" title=\"\" width=\"415\" height=\"332\" \/><\/div>\n<p><center><a href=\"http:\/\/www.royalcaribbean.com\/home\/n2ch.do;jsessionid=0000MWuv8R3eukM3N15KLp\" title=\"http:\/\/www.royalcaribbean.com\/home\/n2ch.do;jsessionid=0000MWuv8R3eukM3N15KLp\"><font color=\"cc6600\">=> Read more!<\/font><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of rock songs in advertising campaigns can be wrong for so many reasons. We know, and we&#8217;re acutely aware of how embarrassing\/aggravating it is to hear a beloved rock song from your youth used in the soundtrack for, say, your grandfather&#8217;s dream car. Other times, although we have no interest in the product <a href='https:\/\/www.rocktownhall.com\/blogs\/iggy-cruise\/' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[342],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/posts\/1330"}],"collection":[{"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":0,"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocktownhall.com\/blogs\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}