{"id":770,"date":"2007-08-08T22:25:09","date_gmt":"2007-08-09T02:25:09","guid":{"rendered":""},"modified":"2009-01-09T11:13:22","modified_gmt":"2009-01-09T11:13:22","slug":"ilose-apple-tests-digital-weight-loss-pr","status":"publish","type":"post","link":"https:\/\/www.rocktownhall.com\/blogs\/ilose-apple-tests-digital-weight-loss-pr\/","title":{"rendered":"iLose: Apple Tests Digital Weight-Loss Program"},"content":{"rendered":"
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Losing it<\/div>\n<\/div>\n

Despite my well-known resistance to the burgeoning Apple iTunes Empire<\/strong><\/a> – or perhaps because<\/em> of it – within weeks of my wife switching us from a PC to a Mac, a representative from Apple contacted me through RTH Labs to gauge my interest in participating in a Phase II study on a digital weight-loss program that is tentatively titled iLose<\/strong>.<\/p>\n

I was initially flummoxed by Apple’s interest in my participation, but I could stand to lose some weight, and the promise of a steady supply of preselected, potentially weight-loss promoting tunes was hard to turn down. If nothing else, I figured, I’d get turned onto some new music, get a chuckle out or two, and stick it to the iMan<\/strong> by mocking this experimental program for the benefit of Rock Town Hall. After 3 weeks on the program, however, I’m becoming a believer. <\/p>\n

The playlist from my most recent iLose session follows. Consider it a trial version of this possibly revolutionary weight-loss program!<\/em><\/p>\n

“Clear Spot”<\/a>, Captain Beefheart & The Magic Band
\n“Walkin With A Mountain”<\/a>, Mott The Hoople
\n“Riot Industry”<\/a>, Cobra Verde
\n“Blow Daddy-O”<\/a>, Pere Ubu
\n“Allah Wakbarr”<\/a>, Ofo The Black Company
\n“The Blue Mask”<\/a>, Lou Reed
\n“St. George`s Dragon”<\/a>, Baby Grandmothers
\n“Ship Of Fools”<\/a>, The Doors
\n“Amazona”<\/a>, Roxy Music
\n“You Baby”<\/a>, The Turtles<\/p><\/blockquote>\n

Before continuing, please read the following Disclaimer:<\/strong>
\nDISCLAIMER:<\/strong> The health information contained herein is provided for informational purposes only and is not intended to replace a discussion with a healthcare provider. All decisions regarding patient care must be made with a healthcare provider and consider the unique characteristics of each patient.<\/small>
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\nIn the coming weeks, as I share my weight-loss efforts on the iLose program, I’ll get deeper into the science, but to introduce this series, I’ll list the items contained in my first package from Apple:<\/p>\n