The Dos and Don'ts of Rock Jeans
By Mr. Moderator on Feb 2, 2010

Wearing the right jeans at the right time have long been a crucial element to rock 'n roll stardom. It may have been a passage from Clinton Heylin's excellent oral history of proto-punk, From the Velvets to the Voidoids, that's stuck with me all these years, but I recall cracking up at a comment by David Thomas of Pere Ubu regarding his inability to ever fit into cool jeans, not to mention his parents' complete lack of interest in keeping him dressed in the current Levi's fashion trends. He was talking about the humorous teen angst behind "Final Solution" when he bemoanded an adolescence stuck wearing the "BoBo" brand Big Yank jeans. As we knew then, as we know now, some brands don't cut it in rock 'n roll.
To ease the development process for aspiring young rockers as well as to revisit and perhaps gain closure on some of our denim growing pains, I thought it might be helpful to conduct a frank, candid forum on The Dos and Don'ts of Rock Jeans.
Follow up:
Some of the things we uncover may be obvious, such as the fact that wearing Disco-era Jordache jeans with stitching on the back pockets is never rock 'n roll. Yesterday's fad may be today's No-No. We may want to keep an eye on the long-term health and quality of jeans in rock 'n roll, not just what was popular at one time. Whether the topics we uncover are painful or amusing, I am confident they will be educational and provide healing.

Some of the topics we examine may be timely and relevant, such as the appropriateness of a rocker Eric Clapton's age wearing jeans in his recent T-Mobile ad. All that I ask is that we hold nothing back when examining this important topic and our own experiences with jeans in rock. Thank you.
33 comments
I was 12 years old, just coming into an awareness of the importance of rockin' jeans. It only got worse. I attended a private school with mostly wealthier kids who had mostly cooler parents. The cool kids are totally past flares, as you noted. They're wearing classic Levi's that are broken in just so. Meanwhile, my Italian-American, newly swingin' single Mom, who's wearing go-go boots and mini-skirts in her free time doing the Hustle, is continuing to buy me flares - "fashionable" ones no less! I greatly appreciated my Mom's penchant for dressing me in stylish stuff when it was 1969 and I was the only kid on my block in purple velvet bellbottoms, a black vest, and a lavender pouffy shirt, but the proto-Disco fasions of 1975 were not my bag! Of course I was doomed to be handed pairs of Disco jeans as I reached what should have been my prime rockin' jeans years.
By junior year, when I can drive and actually go to stores on my own to buy clothes, I finally wrestle some control over my wardrobe, but even then I'm hampered by my muscular haunches. I could never fit into Levi's jeans. I had to wear friggin' Lee jeans, a brand with BoBo connotations, until the Gap came into existence. Even then, through the last 30 years or so, I still have to live with the shame of never having achieved Levi's-level cool.
Man, that felt good to get off my chest. Now I can focus on my years attempting to make my jeans options in my adult life even halfway cool...
I don't think there is an age limit on jeans, so long as they aren't "mom jeans" or... is there such a thing as "dad jeans?" There must be.
I did NOT go down the path to stretch jeans. Is there anything less rockin' than those Levi's with a skosh more comfort?
Confession: I just ordered through the Information Superhighway a pair of skinny jeans (yes, Levis) which cdm doesn't seem to like. I'm going for the Steve Van Zandt look of thin legs and chubby top. Should work, right?
I will not, however, move to the bandana on head. I still have most of my hair!
Excellent SVZ Look you refer to, Sonny! I'm having difficulty ceasing my laughter.
I'm not judging you for your skinny jeans. I just wanted to be clear that I'm looking for jeans that I believe to be fairly timeless as opposed to current or fashionable (which made it all the more frustrating when I couldn't find them for a few years).
A cautionary note: I might start judging you if you complete the SVZ look by adding the little demi-vest though.
As a product of Catholic grade school and high school, I couldn't wear jeans until college.
As an old punk, black jeans are required. I don't care if they are out of style. I ended up ordering some online. Gotta keep appearances up...
mrclean, I too just noticed that black jeans are getting hard to find. I've also been wanting to replace my black jean jacket for a few years, to maintain my White New York '80s Rapper Look, complete with my addidas Superstars, but no dice. I was in New York recently and finally saw a black jean jacket, but it was too small.
Speaking of breaking in rough new jeans, remember the concept of wearing them when they're wet still so they dry and shrink to your body shape? There's that great scene in Quadrophenia where Jimmy's dad sees him rocking out to the Who on Tops of the Pops, and he says "Do they wear the wet jeans too?"
http://us.levi.com/family/index.jsp?categoryId=3699573&cp=3146842.3146844.3692028
Following are some rock jeans issues in the modern age I'd like your thoughts on:
Jeans with a rolled up cuff, like actors playing '50s tough guys in movies do: Do or Don't? (Personally, I'd be happy to see this Look die.)
Jeans with hippie patches: Do or Don't? (I hope this makes a comeback in my jeans-wearing days. I had a couple of hippie patches on my jeans when I was a little kid. I thought they were boss!)
Jeans other than blue or black on a white man post-1969: Do or Don't? (Another hippie Look I would welcome back, but the few times I tried on green or maroon Gap jeans in the '80s it seemed all wrong!)
Flares: Do or Don't? (I'd consider wearing them again.)
Floods: Do or Don't? (I still say the floods The Undertones wear on their first album cover shot is one of rock's great unclaimed fashion ideas.)
Wranglers? Not cool in our crowd.
Sears Plain Pockets? Please . . .
Calivn Klein? Not the 80s versions -- very uncool, but some CKs look better these days.
Embroidery? Yes -- cool, if your mom does it -- not you. I had some great stuff on my Levis -- U.S. Flag, Liberty Bell, Peace symbol.
Blue or Black? Blue, but black is OK. Some men's magazine (Esquire) are militant about blue only.
Best Jeans Guys: Bruce, John Mellencamp, Dwight Yoakam, Ramones
Not So Good Jeans Guy: Connor Oberst has been tucking his jeans into his boots/shoes lately. He did it when he opened for Wilco this summer. Not a good look.
Flares? I had them, but I was glad they went out of style -- I don't even like boot cut. But that's just me.
Biggest Jeans Pet Peeve right now -- jeans that have that have that fake ground in dirt look. I am sorry, but I just think that is stupid. My brother, who seemed (and seems) to have real dirty jeans all the time, once asked me how I kept my jeans so blue. I wash mine -- a lot.
And let's not forget the Merseybeat group The Swinging Blue Jeans of Hippy Hippy Shake fame.
mrclean, that video was highly disturbing. Thanks!
LBJ Orders Some New Haggar Pants
http://www.whitehousetapes.net/clips/1964_0809_lbj_haggar/
Levi's are the right move 99% of the time. They hold up, never look stupid or pretentous and I could ride a horse in them if I needed to.
Ok, now I need to talk about guitars or something....
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