I’m home sick again, surrounded by way too much pollen! Following a visit to the doctor I found myself ready for an early lunch, so while waiting for a prescription I drove over to our local Chipotle, a fairly new (to our area, at least) burrito chain. We love the place. It’s simple; portions are large, tasty, and reasonably priced; and it’s hippified! What little decor they have is earth-toned and ’60s-based. There are signs touting the free-range, voluntary cow-and-chicken-to-slaughter nature of the meats. Even the napkins are healthy and hip – you know, those rough, multi-grained ones that never quite get all the grease off your hands and face but make you feel great about helping the planet in not doing so. There’s this note on the back of the napkins:
Our napkins are made without bleach and from 90% post consumer recycled paper. Use them again to wipe the guac off your chin.
I’m not a big fan of “guac,” but doesn’t that blurb make you feel warm and fuzzy?
Next to the food and the always-pleasant, young staff (the kids in our Chipotle, at least, are like the fast-food equivalents of Apple Store staff: energetic, hip, ambitious… You know they’re not going to be stuck behind a fast-food counter the rest of their lives), however, the thing I dig most about Chipotle is the music they play. One time I walked in and The Clash‘s “Washington Bullets” was blaring over the soundsystem. How I love that song, and how it seemed to fit – more or less – in Chipotle’s progressive take on fast food! Today, while paying for my burrito, I heard something from The Clash catalog that, in 1979, I never expected to hear on a corporate playlist and then a few years later regretted having to hear in the form of the singles from Combat Rock. Today, in Chipotle, I heard something hipper than “Washington Bullets.” It wasn’t “Bankrobber.” It wasn’t even “Bankrobber Dub.” It was the Mickey Dread-toasting dub version of “Bankrobber,” a version so hip and obscure that even this Clash fan can’t remember the exact name without having to look it up (and I’m not doing that right now, sorry).
Which corporate chain has your favorite playlist?




