Sep 092012

Elephants Memory n. A record that fails to live up to it’s packaging. See here for background.

Ever come across an album that looked so cool in its packaging that you had to buy it—possibly without the slightest idea what the record would sound like? Maybe it was the album sleeve artwork. Maybe it was the title. Maybe it was the die-cut sleeve. Maybe the album sleeve’s font caught you eye. Most likely it was some combination of factors that landed this slab of vinyl a loving home.

Sometimes there is truth in packaging that delivers. Other times, you’ve bought yourself an Elephants Memory.


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