Under the guidance and wisdom of Townsman E. Pluribus Gergeley, we have officially defined the oft-cited Sam Ash Sound.
The Sam Ash Sound is the sound produced by any brand new instrument sold at any Sam Ash music store. A typical Sam Ash electric guitar sound can be heard when a brand new electric with super-light strings is removed from a rack and amplified by a Crate-like monstrosity with control settings all at “5,” except for treble, which is consistently set at “8” or “9.”
Drumwise, the Tama Corporation does it’s best to deliver the goods (see video following jump). As stated previously, there is a heavy emphasis on treble and cleanliness.
Recording equipment sold at Sam Ash stores magically captures the Sam Ash Sound, even when recording instruments that were not purchased at one of their locations! However, Sam Ash sales representatives strongly recommend recording with the full arsenal of Sam Ash-approved instruments. Although the chain will not confirm this, some believe that the Sam Ash manages to maintain its distinctive level of quality through an exclusive deal with major instrument manufacturers on their factory rejects.
The Sam Ash Sound is captured in all its glory at Karaoke bars across the country and, specifically, in New Hope, Pennsylvania, where it is played in all it’s techincal perfection by balding musicians with pony tails and macrame belts.
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