Sep 242015
 

A friend of mine recently posted this song in his list of Favorite 100 Songs. As most of you know, I’m a fan girl; it’s one of my favorite songs but I hadn’t watched the video in years.

As true Rock connoisseurs, we have frequently discussed various bands’ visual styles. And while Abba is known for its sartorial excess, I think it’s time to take out those seam rippers and deconstruct their Look in this video.

It’s clear that there is no attempt at really playing music here. I mean, Benny’s boot heels are so high that he abandons the use of the piano pedals within the first few moments of the song. And as for the shoulder chains, if Bjorn’s guitar was really plugged in, wouldn’t they interfere with the amplification?

Additional questions that came to me: What is the meaning of Frida’s prominently-displayed fish pin? (I don’t know about you, but I think it clashes with the Glam Bohemian Cowgirl look she is sporting.) What is the symbolism of the chains? Is it time to bring back satin gaucho pants? As Benny is the only member of the group to wear lace cuffs, is he really the Barefoot Paul in the band? Is there any other Rock video which uses mirrored clothing to a greater degree?

I believe that there is a greater visual message being communicated to us through this video. Or is this look just further evidence that Abba is, as my friend eloquently put it, “Incredibly catchy, Eurovision-winning space aliens”?

Thank you.

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