Townsman cherguevvara twice posted this link in hopes of fostering discussion with no luck. That happens sometimes. Perhaps the fact that this 20/20 piece from 1980 on the bold, technological new age of rock videos went in so many directions that would become long-overgrown trails that it was difficult to break down the application of this clip to the futuristic guitar thread in which it first appeared. Watching it again, though, I think there’s a lot of meat to chew on, particularly around the question of What the hell happened to the Age of Rock Video?
Before getting to this theme, it must said that this clip contains scenes of Boss molestation and a primo Stevie Nicks, a laughable segment touting the high-tech promise of a fingerprint-laden Laserdisc, and a funny excerpt for a 1950s ad for a 45 player. The reporter also refers to Mike Nesmith‘s music as “fair to middlin’,” which is a criticism that’s not heard often enough for the one Monkee granted the Lennon Pass.
One of the well-known label execs—I think Clive Davis—doubts that this age of video rock will come to fruition because of issues of repeatability: “What would you want to watch repeatedly?” Davis, critic Dave Marsh, or the reporter eventually ask. Some survey conducted by Nesmith concluded that adults would watch music videos with porn and kids would watch them if they featured cartoons. My long-desired concept of PornMTV never took off, so clearly the actual answer would be “Not much.” Do even box sets of rare concert footage from legendary bands get played more than three times? I bought that Led Zeppelin box set of concert and rare tv performances from about 10 years ago, and although it’s a great collection, I don’t know that I’ve watched it more than three times.
The high-falutin’ video concept albums that the likes of Nesmith and Todd Rundgren had their eye on went nowhere. Not even CDs with bonus video content make much of a dent, do they? The video aspect often bogged down my computer, if I tried to watch it that way.
What happened to the age of rock video? Few cable television networks play videos. MTV abandoned them altogether, and VH1 only features the same two dozen “Best of the ’80s” clips. Videos, as easily accessed on YouTube and other websites, have become a worthwhile means for sampling new music, but the rock video as a distinct art form never approached its destiny as PornMTV. Or did it? Continue reading »