I saw it in passing the other day, but I never got around to posting notice of the passing of General Johnson, driving force of the Chairmen of the Board and other late-’60s/early-’70s AM radio soul-pop acts that kept an increasingly outdated mode of music on the shelves a little bit longer than it might have been kept otherwise.
As a boy, hearing this stuff fresh on the AM radio, mixed in with classic Motown hits from 5 years earlier, it never occured to me that Johnson’s contributions were those of a sort of anti-visionary, or a rearview-mirror visionary. Understandably we often applaud artists for their ability to be “5 years ahead of their time,” but I think it’s time to applaud Johnson for his ability to be 5 years behind his time—in a good way. For those not quite ready to leave behind razor-sharp hooks, blatant downbeats, and songs composed for their strength of their catchy titles/choruses rather than any deep, personal meaning, General Johnson had set about the task of, as Ray Davies might put it, “preserving the old ways from being abused.” I don’t know if this occurred to anyone at the time of the songs’ releases, but as I think about it now, hits like “Give Me Just a Little More Time,” “Patches,” and “Want Ads” may have been the slightest bit “old fashioned” compared with the “happening” music of its time, but the recordings had all the life of their times. They were of the moment, the way a middle-aged person still hopes he or she can be now and then. More power to the General for this unusual knack.
If you don’t get what I’m getting at, here’s Honey Cone‘s “Want Ads,” one of those slightly past expiry date hits I’m talking about. In 1970 even The Supremes were attempting to move beyond the standard Motown template, but this song epitomizes the label’s mid-’60s innocence. Also for comparison, at this time, think about the funky hits of The Jackson 5. “Want Ads” has just enough funk to sound contemporary, but it stops short of that added oomph that would characterize contemporary funk, such as one of those instrumental breakdowns in any of the early J5 hits.
NEXT: Rock Town Hall’s Official Eulogy…
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